Behavioral Science Task Force

The Behavioral Science Task Force closely partners with funded studies to provide support and guidance on behavioral science aspects, review study protocols to ensure effective integration of behavioral science and consumer marketing principles and develop a framework to enhance engagement and adherence in FIM interventions. They also participate in developing a webinar series on behavioral science engagement strategies and marketing approaches, compiling the content into a handbook for FIM researchers, and create checklists for each touchpoint, including a customized protocol review form for the task force.